Louis Vuitton's Fall-Winter 2024 Collection Embodies the Modern Cowboy
Pharrell Williams Lassoes Western Style for Louis Vuitton
Louis Vuitton's Fall-Winter 2024 collection, presented by Pharrell Williams, revamps classic American Western style for the modern man.
On Wednesday, January 17th, Louis Vuitton showcased Williams' sophomore show for Louis Vuitton Mens in Paris. The collection drew inspiration from the rugged landscape of the Wild West, featuring a range of Western-inspired garments and accessories.
Williams, the renowned musician and producer, envisioned the new Louis Vuitton man as a modern cowboy. Essential pieces included leather cowboy hats adorned with belt-buckle hatbands, evoking the iconic silhouette of Western cinema. The collection also featured fringed suede jackets, denim workwear, and tailored suits with subtle Western detailing.
"I wanted to explore the idea of the American West in a new way," Williams said. "The Louis Vuitton man is a modern pioneer, a bold and confident individual who embraces both tradition and innovation."
The show was staged in a custom-built set resembling a movie scene from classic Westerns, complete with a wooden saloon and vintage automobiles. This immersive setting further emphasized the collection's connection to the American frontier.
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